It's Time for Sun Life

Wednesday, March 03, 2010 dfg 0 Comments

In an advocacy to make people financially literate, Sun Life launched the It's Time! campaign. It’s Time! aims to help people reach financial independence through their different products. To get more people active on this advocacy, they created two promotions - It’s Time Challenge and It's Time to Tell a Friend. Mall-goers can visit the It’s Time Challenge booths located at malls around the metro to Check, Commit, and Carry Out the It's Time advocacy. All those who participated have a chance to Win instant prizes and a trip for two to Switzerland. If you don't have the to visit one of the malls, you may log-on to the It's Time website and join the It's Time to Tell a Friend to promote the advocacy. Each referral you make earns you a raffle entry to Win Rudy Project Watches, Diaries, and Calendars.

Promo Mechanics:
  • It's Time Challenge
    1. Visit any of the Mall booths (refer to mall schedule below)
    2. Take the 3-step challenge
      • CHECK - Take the Financial Fitness Test
        • Watch a short video of the “It’s Time!” Advocates
        • “Ask Lucy” to find out the possible product solution/s to each of your needs
      • COMMIT - Be an It’s Time! Advocate
        • Option to become an advocate or make an advocate pledge / commitment
        • Choose among the list of “It’s Time!” pledges which addresses your financial priority and write it on the pledge card (have your picture taken holding it to remind you of your pledge)
      • CARRY-OUT - Take the Advocacy Challenge
        • Consult a SLF Financial Advisor who will be your buddy to carry out your commitment
        • Fill-out an ITM Card with your personal details and for a chance to win the grand prize!
        • Pick-a-prize before you leave!
  • It's Time to Tell a Friend
    1. Log-on to and sign up as advocate
    2. After confirming your registration via email, click the “Invite-A-Friend” then enter the e-mail addresses of your cyber-firends
    3. Every referral who signs up gives you one raffle point
    4. Raffle will be held every 2 weeks
    5. View complete promo mechanics
Promo Period:
  • It's Time Challenge

  • It's Time to Tell a Friend - Until May 30, 2010

Promo Prize:
  • It's Time Challenge
    • Instant prizes
    • Trip for two to Switzerland
  • It's Time to Tell a Friend
    • Grand Prize: Rudy Project Watch
    • Weekly Prizes: 10 Kulay Pinoy Diaries and 10 SunPiology Calendars

  • FREE to do
  • Big prizes
  • You become financially literate
  • You help others become financially literate
  • None