Sleepasil Print Design Contest

Wednesday, February 27, 2013 jeffrey 0 Comments

Are you a insomniac designer? Then the Sleepasil Print Ad Design Contest may just be for you. Sleepasil, the supplement that helps you sleep, is looking for a new print advertisement design which they may use for their 2013 campaign/s. Simply use their existing product image and create a concept design that revolves around the "Better sleep = better performance" message. Incorporate your own tag line into your design to make it stand out. The best design will Win P25,000 CASH while the top 2nd and 3rd pick will each Win P5,000 CASH.
 
Contest Requirements:
  • Open to all individuals, groups and institutions
Contest Mechanics:
  1. Create a print advertisement design as Sleepasil with the following message: "Better sleep = better performance" The statement is not the tagline but just the message that has to be communicated. It does not need to be included in the ad itself. 
  2. Entry Guidelines 
    • Should target mid-20s to late 40s, working males/females, middle class and up
    • Should show Sleepasil's brand image as trust-worthy, safe, effective
    • Portrait orientation
    • Should show the text "NO APPROVED THERAPEUTIC CLAIMS"- be placed at the bottom section of the ad "BFAD Number: FR-59287" - to be placed below the photo of the Sleepasil box.
    • All photos used should be taken/owned by the person/institution who submitted the entry, no internet-sourced photos mil be accepted
    • Photo of the Sleepasil box must be shown
    • Ad Tag Line must be present (can be your own tag line)
  3. Submit entries to sleepasil.advertisement@gmail.com
  4. Judging Criteria
    • 40% Visual design (quality and relevance to target market, brand image and message)
    • 40% Tag Line (catchiness and relevance to target market, brand image and message)
    • 20% Overall impact
  5. View complete contest mechanics
Contest Period: Submission is until April 30, 2013  

Contest Prize:
  • 1st place P25,000 CASH
  • 2nd place P5,000 CASH
  • 3rd place P5,000 CASH

Upside:
  • Online submission
  • CASH prizes
  • No purchase required
Downside:
  • "All designs after submission are to be owned and can be used by Organica Nutraceuticals in whatever way the company sees fit, with acknowledgment given to designers"
For more information, log on to facebook.com/sleepasil